The bike shop interior should always look fresh, clean and tidy. Freshly done window displays and new graphics will catch passing customer’s attention. Really it should happen more often considering calendar celebrations and featured products arriving. In the meantime, stores should remember to change their window display and graphics to show the latest campaigns or product at a minimum of four times a year, as there are four seasons in the year. Within this process you can reassess the store setting, watching how customers flow through the environment and rethink the functionality of how people interact with products. There is a window of time where it is only right to exchange tired and probably scuffed displays, as well as redecorate around these. Stores should aim to fully refresh their interior every five years. Is there a period of time a shop should go between refreshes, or should the environment always be fresh to a degree? These fundamentals are only the beginning and it is important to consider profitability as part of the design plan before you get creative. Thirdly, you would need to think about the functionality and flow. Second, you would need to define elements of the store you would like to have and see how that would work with the amount of the product. Then you would have to do the exercise to see how and if the desired amount of product would fit in the space. If I am starting with a blank store canvas, what are the design fundamentals I should be thinking of?įirst, you would need to think about what profit you would like your shop to bring and how many bikes and P&A you would have to sell to achieve it. Gosia Adamska of Which Interiors shares her view on how to ooze appeal to all customers through smart bike shop design… The days of accepting clutter in the bike shop are done, the consumer now expects a familiar retail experience.
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